Should you worry about an MMP – Minimum Marketable Product?

A Minimum Marketable Product represents "the product with the smallest feature set that still solves your customers' problems, while providing the right user experience."

MVP vs. MMP

MMP is frequently conflated with MVP (Minimum Viable Product). An MVP serves as a testing vehicle with minimal features to satisfy early customers and gather feedback. The key difference: "MVP is all about risk reduction and learning. MMP is all about reducing time to market."

The Strategy

The recommended methodology combines both concepts: develop one or more MVPs to test your ideas and to acquire the relevant knowledge. Then use your new insights to create and launch the MMP.

Launch the smallest possible product that is still good enough to serve your early market. Then inspect, adapt, and pivot until you achieve product-market fit.