How we got to number 1 organically in Google in a month
What is BuildMyMVP?
BuildMyMVP functions as a web-based microtool enabling users to estimate development costs and timelines for their minimum viable products. The tool requires no registration or payment, taking approximately one minute to complete.
Why BuildMyMVP Was Created
The company sought brand recognition and leads for ProductDone.com, their software development firm specialising in MVPs and SaaS products. They faced significant challenges: an unfamiliar brand name, expensive PPC advertising, and saturated content markets.
The Solution
The team identified customer needs and leveraged existing capabilities to provide value through a microtool. Rather than spending months on full development, they released version 1.0 within 30 days.
Results After 30 Days
- Week 1: 160 new sessions, 2 leads
- Month 1: 10,000 new sessions, 80 leads
- Ranking #1 globally for "Build my MVP"
- Ranking #8 for "Build an MVP"
10-Step Process
- Identify customer problems requiring solutions
- Develop simple solutions
- Automate and provide free service delivery
- Ensure user-friendly design and interface
- Build based on learnings from prior steps
- Share tool and gather feedback from networks
- Refine and fix bugs
- Promote across relevant directories and aggregator sites
- Continuously improve based on usage patterns
- Release improved versions
