If most of your web traffic are browsing your site and moving on, then you've got a 'leaky website problem'. Your website might be getting lots of visitors, but if they're not converting into enquiries or customers, you've got a leak.
Just getting lots of traffic to your website is not the answer
Increasing traffic is just like swapping your garden hose for a fire hose and continuing to use the same leaky bucket! The real answer is to fix the leaks — improve your conversion rate by testing different landing pages, headlines, text and images.
What's the fastest way to test and refine your website's conversion rate?
We recommend using AdWords as a testing tool. Run a short burst of paid traffic, compare results across different landing pages and variations. Once you've got a website that converts traffic into paying customers, you know your efforts generating more traffic will always pay off.
Even minor improvements to conversion rates create multiplying effects on your sales numbers. There's no endpoint to this optimisation work.
